Social Marketing

Social Marketing Information


DHHS. Centers for Disease Control and Prevention

A tool for public health practitioners to use in designing, testing, implementing and evaluating health communication programs. A CD-ROM version includes a tutorial, planning template, technical assistance, samples of creative work and related web links.

Health Communicator's Social Media Toolkit (PDF | 4MB)

HHS. Centers for Disease Control and Prevention.

Using guidance and lessons learned from several years of integrating social media into CDC health communication campaigns, this toolkit provides information on developing social media governance, determining which channels best meet communication needs, and creating a social media strategies.

International Food Information Council logo. Tools for Effective Communication

International Food Information Council Foundation.

This site is designed to help health professionals provide nutrition information in ways that consumers want to hear it. Reviews IFIC's research on the development of nutrition messages about fats and sweet foods and beverages and provides information on their consumer-oriented Message Development Model.

What is Social Marketing?

Social Marketing Quarterly.

Defines social marketing and standards of practice,

Maximizing the Message: Helping Moms and Kids Make Healthier Food Choices

USDA. Food and Nutrition Service.

"Maximizing the Message provides you with 16 audience-tested nutrition messages that address important dietary behaviors influencing the health of low-income mothers and children". Download the entire PDF document or individual chapters.

Social Marketing Resources

DHHS. CDC. National Center for Chronic Disease Prevention and Health Promotion.

Provides information about Associations and Organizations, Conferences and Professional Education, Social Marketing Journals, and Web Sites and Online Courses having to do with social marketing.

Social Marketing for Nutrition and Physical Activity Web Course

DHHS. CDC. Division of Nutrition, Physical Activity and Obesity.

This course provides training for public health professionals about how to use social marketing to plan nutrition, physical activity, and obesity prevention programs.

Using Social Marketing to Plan a Nutrition Education Program Targeting Teens

Journal of Extension.

Describes how social marketing was used to plan a nutrition education program for teens in Nevada to increase their consumption of nutrient-dense foods, including fruits and vegetables, low-fat dairy foods, and whole grains. December 2003

Centers for Disease Control and Prevention Gateway to Health Communication & Social Marketing Practice

Centers for Disease Control and Prevention.

Tools, resources, and tips for understanding social marketing and building effective campaigns.

Society for Nutrition Education Social Marketing Division

Society for Nutrition Education.

A new division of the Society for Nutrition Education formed to advance the development and capacity of state-based nutrition education networks.


Champions for Change

California Department of Health Services. Network for a Healthy California.

This social marketing campaign uses bilingual media to target low income parents, especially mothers, to promote fruit and vegetable consumption, physical activity and food security, with the goal of preventing obesity and other chronic diseases. Also available in Spanish.

Child with Milk Calcium: Select to Protect

Rutgers. The State University of New Jersey. Food Stamp Nutrition Education Support Network.

Discusses a statewide social marketing campaign that will focus on increasing calcium consumption in both African American and Hispanic limited resource children and adolescents.

Community Based Social Marketing: The California Project LEAN (PDF | 1.4 MB)

California Department of Health Services. California Project LEAN.

71-page report that details the California Project Lean social marketing plan whose goal is to help Californians to be physically active, eat healthy foods, and live in communities that support healthy lifestyles.

Georgia Coalition for Physical Activity and Nutrition logo Georgia Coalition for Physical Activity and Nutrition

Georgia Coalition for Physical Activity and Nutrition.

This coalition's mission is to "improve the health of low-income as well as all Georgians by promoting healthy eating and physical activity". Artwork and messages pertain to 5 A Day, physical activity and fat intake.

Iowa Department of Public Health - Milk Social Marketing Campaign icon "Fat free or 1% for every body two and over" Low-Fat Milk Campaign

Iowa Department of Public Health. Iowa Nutrition Network.

This campaign is designed to motivate mothers of children age two and up to choose 1% or fat-free milk with the tagline: Their bodies change, so should their milk. It was developed out of significant testing with the target audience, low-income mothers who are likely participants in the SNAP Program (Food Assistance in Iowa). Web site features free downloadable posters, a TV and radio ad.

Minnesota Nutrition Education Programs

University of Minnesota. Extension Service.

This network is working to promote useful, consistent nutrition messages to help low-income Minnesotans enjoy healthful lifestyles. Their current campaign, "Simply Good Eating" impacts more than 700,000 people in Minnesota, directly or indirectly.

National WIC Breastfeeding Promotion Project

Social Marketing Institute.

A breastfeeding promotional campaign implemented through the WIC program and piloted in ten states.

One Percent Or Less

Center for Science in the Public Interest.

Discusses the 1% Or Less campaign, a health-education program that aims to reduce the total and saturated fat consumption of communities by encouraging adults and children over 2 years to switch from drinking whole or 2% milk to 1% (low-fat) or non-fat (skim) milk.

Pick A Better Snack

Iowa Department of Public Health. Iowa Nutrition Network.

Campaign to increase fruit and vegetable consumption by promoting them as an alternative to less healthy snacks.

Sisters Together logo Sisters Together: Move More, Eat Better

DHHS. NIDDK. Weight-control Information Network.

A national media-based program designed to encourage Black women 18 and over to maintain a healthy weight by becoming more physically active and eating healthier foods.

Social Marketing Case Studies

DHHS. CDC. Division of Nutrition, Physical Activity and Obesity.

Several real-life examples from around the country are provided to assist organizations that are going through the social marketing planning process.

Verb: It's What You Do

DHHS. CDC. Youth Media Campaign

This Youth Media Campaign's mission is "to promote healthy lifestyles and displace unhealthy, risky behaviors among youth" through research, media, partnerships and community efforts. The campaign which is part of a five year strategic effort targets youth ages 9-13 and their parents by encouraging physical and pro-social activity.