Research, Evaluations and GuidesHealth Communicator's Social Media Toolkit (PDF | 4MB)
HHS. Centers for Disease Control and Prevention.
Using guidance and lessons learned from several years of integrating social media into CDC health communication campaigns, this toolkit provides information on developing social media governance, determining which channels best meet communication needs, and creating a social media strategies.
Maximizing the Message: Helping Moms and Kids Make Healthier Food Choices
USDA. Food and Nutrition Service.
"Maximizing the Message provides you with 16 audience-tested nutrition messages that address important dietary behaviors influencing the health of low-income mothers and children". Download the entire PDF document or individual chapters.
Center for Advanced Studies in Nutrition and Social Marketing
University of California, Davis. Department of Epidemiology and Preventative Medicine.
Describes the Center's current and past research projects, includes numerous publications including two literature reviews, defines social marketing, describes the five P's, and discusses the application of marketing concepts.
Social Marketing for Nutrition and Physical Activity Web Course
DHHS. CDC. Division of Nutrition, Physical Activity and Obesity.
This course provides training for public health professionals about how to use social marketing to plan nutrition, physical activity, and obesity prevention programs.
Using Social Marketing to Plan a Nutrition Education Program Targeting Teens
Journal of Extension.
Describes how social marketing was used to plan a nutrition education program for teens in Nevada to increase their consumption of nutrient-dense foods, including fruits and vegetables, low-fat dairy foods, and whole grains. December 2003