Campaigns
Champions for ChangeCalifornia Department of Health Services. Network for a Healthy California.
This social marketing campaign uses bilingual media to target low income parents, especially mothers, to promote fruit and vegetable consumption, physical activity and food security, with the goal of preventing obesity and other chronic diseases. Also available in Spanish.
Calcium: Select to Protect
Rutgers. The State University of New Jersey. Food Stamp Nutrition Education Support Network.
Discusses a statewide social marketing campaign that will focus on increasing calcium consumption in both African American and Hispanic limited resource children and adolescents.
Community Based Social Marketing: The California Project LEAN (PDF | 1.4 MB)California Department of Health Services. California Project LEAN.
71-page report that details the California Project Lean social marketing plan whose goal is to help Californians to be physically active, eat healthy foods, and live in communities that support healthy lifestyles.
Georgia Coalition for Physical Activity and Nutrition
Georgia Coalition for Physical Activity and Nutrition.
This coalition's mission is to "improve the health of low-income as well as all Georgians by promoting healthy eating and physical activity". Artwork and messages pertain to 5 A Day, physical activity and fat intake.
Low-Fat Milk Campaign
Iowa Department of Public Health. Iowa Nutrition Network.
This campaign is designed to motivate mothers of children age two and up to choose 1% or fat-free milk with the tagline: Their bodies change, so should their milk. It was developed out of significant testing with the target audience, low-income mothers who are likely participants in the SNAP Program (Food Assistance in Iowa). Web site features free downloadable posters, a TV and radio ad.
Minnesota Nutrition Education ProgramsUniversity of Minnesota. Extension Service.
This network is working to promote useful, consistent nutrition messages to help low-income Minnesotans enjoy healthful lifestyles. Their current campaign, "Simply Good Eating" impacts more than 700,000 people in Minnesota, directly or indirectly.
National WIC Breastfeeding Promotion ProjectSocial Marketing Institute.
A breastfeeding promotional campaign implemented through the WIC program and piloted in ten states.
One Percent Or LessCenter for Science in the Public Interest.
Discusses the 1% Or Less campaign, a health-education program that aims to reduce the total and saturated fat consumption of communities by encouraging adults and children over 2 years to switch from drinking whole or 2% milk to 1% (low-fat) or non-fat (skim) milk.
Pick A Better SnackIowa Department of Public Health. Iowa Nutrition Network.
Campaign to increase fruit and vegetable consumption by promoting them as an alternative to less healthy snacks.
Sisters Together: Move More, Eat Better
DHHS. NIDDK. Weight-control Information Network.
A national media-based program designed to encourage Black women 18 and over to maintain a healthy weight by becoming more physically active and eating healthier foods.
Social Marketing Case StudiesDHHS. CDC. Division of Nutrition, Physical Activity and Obesity.
Several real-life examples from around the country are provided to assist organizations that are going through the social marketing planning process.
Verb: It's What You DoDHHS. CDC. Youth Media Campaign
This Youth Media Campaign's mission is "to promote healthy lifestyles and displace unhealthy, risky behaviors among youth" through research, media, partnerships and community efforts. The campaign which is part of a five year strategic effort targets youth ages 9-13 and their parents by encouraging physical and pro-social activity.
Wisconsin Nutrition Education Network
University of Wisconisin Extension.
This network "promotes healthful and enjoyable eating so that Wisconsin's low-income individuals and families receive consistent, positive, relevant, accurate, and effective nutrition messages." Social marketing techniques and educational resources aim increase the consumption of fruit at breakfast with the program, "Jump 'N Jive Come Alive with Fruit".