Social Marketing

Social Marketing Information

Centers for Disease Control and Prevention Use CDC Social Marketing Tools from the Planning Stage to Implementation

Centers for Disease Control and Prevention.

Social Marketing Defined

Social Marketing Quarterly.

Social Marketing Campaigns

Champions for Change

California Department of Health Services. Network for a Healthy California.

This social marketing campaign uses bilingual media to target low income parents, especially mothers, to promote fruit and vegetable consumption, physical activity and food security, with the goal of preventing obesity and other chronic diseases. Also available in Spanish.

Child with Milk Calcium: Select to Protect

Rutgers. The State University of New Jersey. Food Stamp Nutrition Education Support Network.

Discusses a statewide social marketing campaign that will focus on increasing calcium consumption in both African American and Hispanic limited resource children and adolescents.

Community Based Social Marketing: The California Project LEAN (PDF | 1.4 MB)

California Department of Health Services. California Project LEAN.

71-page report that details the California Project Lean social marketing plan whose goal is to help Californians to be physically active, eat healthy foods, and live in communities that support healthy lifestyles.

Georgia Coalition for Physical Activity and Nutrition logo Georgia Coalition for Physical Activity and Nutrition

Georgia Coalition for Physical Activity and Nutrition.

This coalition's mission is to "improve the health of low-income as well as all Georgians by promoting healthy eating and physical activity". Artwork and messages pertain to 5 A Day, physical activity and fat intake.

Iowa Department of Public Health - Milk Social Marketing Campaign icon "Fat free or 1% for every body two and over" Low-Fat Milk Campaign

Iowa Department of Public Health. Iowa Nutrition Network.

This campaign is designed to motivate mothers of children age two and up to choose 1% or fat-free milk with the tagline: Their bodies change, so should their milk. It was developed out of significant testing with the target audience, low-income mothers who are likely participants in the SNAP Program (Food Assistance in Iowa). Web site features free downloadable posters, a TV and radio ad.

National WIC Breastfeeding Promotion Project

Social Marketing Institute.

One Percent Or Less

Center for Science in the Public Interest.

Discusses the 1% Or Less campaign, a health-education program that aims to reduce the total and saturated fat consumption of communities by encouraging adults and children over 2 years to switch from drinking whole or 2% milk to 1% (low-fat) or non-fat (skim) milk.

Pick A Better Snack

Iowa Department of Public Health. Iowa Nutrition Network.

Campaign to increase fruit and vegetable consumption by promoting them as an alternative to less healthy snacks.

Sisters Together logo Sisters Together: Move More, Eat Better

DHHS. NIDDK. Weight-control Information Network.

A national media-based program designed to encourage Black women 18 and over to maintain a healthy weight by becoming more physically active and eating healthier foods.

Social Marketing Case Studies

DHHS. CDC. Division of Nutrition, Physical Activity and Obesity.

Several real-life examples from around the country are provided to assist organizations that are going through the social marketing planning process.

Verb: It's What You Do

DHHS. CDC. Youth Media Campaign

The campaign which is part of a five year strategic effort targets youth ages 9-13 and their parents by encouraging physical and pro-social activity.

Using Social Marketing to Plan a Nutrition Education Program Targeting Teens

Journal of Extension.

Describes how social marketing was used to plan a nutrition education program for teens in Nevada to increase their consumption of nutrient-dense foods, including fruits and vegetables, low-fat dairy foods, and whole grains. December 2003