Research, Evaluations and Guides : Professional Development Tools : SNAP-Ed Connection

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Maximizing the Message: Helping Moms and Kids Make Healthier Food Choices
USDA. Food and Nutrition Service.
"Maximizing the Message provides you with 16 audience-tested nutrition messages that address important dietary behaviors influencing the health of low-income mothers and children." Download the entire PDF document or individual chapters.

A Guide for Evaluating Social Marketing in Nutrition: A Resource Manual (PDF|202 KB)
USDA. FNS. Office of Analysis, Nutrition and Evaluation.
Provides guidance on evaluating social marketing in nutrition education directed towards low-income audiences. December 1999

Center for Advanced Studies in Nutrition and Social Marketing
University of California, Davis. Department of Epidemiology and Preventative Medicine.
Describes the Center's current and past research projects, includes numerous publications including two literature reviews, defines social marketing, describes the five P's, and discusses the application of marketing concepts.

Nutrition Education Networks (PDF|111 KB)
USDA. Food and Nutrition Service.
Designed for state nutrition education networks that target persons eligible for the Food Stamp Program, this guide addresses practical methods for conducting a needs assessment. Includes lists of data sources and references. April 1997

Social Marketing for Nutrition and Physical Activity Web Course
DHHS. CDC. Division of Nutrition, Physical Activity and Obesity.
This course provides training for public health professionals about how to use social marketing to plan nutrition, physical activity, and obesity prevention programs.

Social Marketing Resource Manual: A Guide for State Nutrition Education Networks (PDF|193 KB)
USDA. Food and Nutrition Service.
Designed for use by state nutrition education networks, this guide discusses tasks associated with social marketing including the development, implementation and monitoring of interventions. April 1997

Using Social Marketing to Plan a Nutrition Education Program Targeting Teens
Journal of Extension.
Describes how social marketing was used to plan a nutrition education program for teens in Nevada to increase their consumption of nutrient-dense foods, including fruits and vegetables, low-fat dairy foods, and whole grains. December 2003

Last Modified: May 11, 2009

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