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You are here: Home / Professional Development Tools / Social Marketing / Definition and Overviews 
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Professional Development Tools


Social Marketing: A Synopsis by the Institute for Social Marketing  (PDF|55 KB)
University of Stirling. Institute for Social Marketing.
By Lynn MacFadyen, Martine Stead and Gerard Hastings, 1999. Discusses the history and definition of social marketing and how social marketing differs from commercial marketing.
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Social Marketing Resources
DHHS. CDC. National Center for Chronic Disease Prevention and Health Promotion.
Provides information about Associations and Organizations, Conferences and Professional Education, Social Marketing Journals, and Web Sites and Online Courses having to do with social marketing.
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Last Modified: May 11, 2009  
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