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Title:Shopping Matters® for WIC Parents
Alt. Title:Facilitator Guide
Pub. date: August 2011
Edition: 1st
Includes: Guidebook
Audience: Parents
Language: English, Spanish
Description:The second tool in the Shopping Matters® series by Share Our Strength, "Shopping Matters for WIC Parents", teaches families how to make the most of their WIC benefits and reinforces key food shopping skills such as reading food labels, identifying whole grains, and comparing unit prices. This comprehensive facilitator guide provides tour leaders with tips for planning a successful tour, talking points for each store section, suggested hands-on activities to engage participants, and more.
Funding Source: Walmart Foundation, ConAgra Foods Foundation
Developer: Jillian Panichelli, Leigh Ann Edwards, Laura Seman, Janet McLaughlin
Organization: Share Our Strength
Length: 62 pages
Readability: 6th Grade
Assessment Method: FOG Index
Pilot Testing: Across the country, 99 pilot store tours were held in 32 locations, reaching about 470 low-income parents. Roughly 97% of responding participants indicated that they liked or really liked the tour. On average, participants reported that their confidence in performing key skills taught on the tour increased by 22-34% depending on the skill. In addition, three quarters of participants who did follow-up interviews 6-8 weeks after the tour indicated that they use their WIC benefits differently than they did before the tour. Users were highly satisfied with the guide, with 73% of planners and 69% of facilitators indicating the guide was very helpful.
Assessment instrument Used? no
Use Restrictions: May not copy.
Reviewers Comments: "Shopping Matters for WIC Parents" is a guide to help educators lead a tour of a grocery store. It's part of the national nonprofit Share Our Strength's Cooking Matters program. The guide helps educators teach about budgeting, reading food labels, finding whole grains, comparing unit prices, and buying produce.

The guide includes information on how to plan a grocery store tour. It also gives group facilitation tips, and also includes resources and checklists for the facilitator, and handouts and recipes for the group.

Contact the Distributor:
    Distributor: Share our Strength
    Mail: 1730 M St. NW Suite 700
Washington, DC 20036
    Phone: 202-478-6540
    Ordering: Interested facilitators are asked to sign up on the website and attend a 30min web training before ordering. Materials available include: facilitator guide, participant handout, recipe packets and incentives (calculator and reusable grocery bag).
    Order URL:Web Address
    Cost: 0.00 per guide
    Avail. in Qty: Yes

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