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Title:Shopping Matters® for Adults
Alt. Title:Facilitator Guide
Pub. date: July 2011
Edition: 1st
Includes: guidebook
Audience: Adults
Language: English, Spanish
Description:"Building on its proven success teaching families how to cook and eat healthy on a budget, Share Our Strength's Cooking Matters has developed Shopping Matters for Adults to help families make healthy and affordable choices at the supermarket. Through a hands-on tour at the grocery store, low-income adults learn how to maximize nutrition with their food dollars by building skills such as reading food labels, identifying whole grains, comparing unit prices, and purchasing fruits and vegetables on a budget. This comprehensive facilitator guide provides tour leaders with tips for planning a successful tour, talking points for each section of the store, suggested hands-on activities to engage participants, and more."
Funding Source: Walmart Foundation, Con Agra Food Foundation
Developer: Jillian Panichelli, Leigh Ann Edwards, Laura Seman, Janet McLaughlin
Organization: Share Our Strength
Length: 37 pages
Readability: 6th Grade
Assessment Method: FOG Index
Pilot Testing: The Shopping Matters for Adults pilot was a tremendous success! A total of 75 pilot store tours were held in 32 locations across the country, reaching approximately 570 participants. Feedback was overwhelmingly positive from both participants and facilitators. Nearly 97% of responding participants indicated that they liked or really liked the tour, and roughly 60% indicated they plan on trying or are thinking about trying to compare unit prices to find the best deal, read ingredient lists to find whole grains, and compare food labels to find healthy choices. Facilitators were upbeat about participants abilities to conduct these activities following the tour, as roughly 75% assessed that most participants demonstrated proficiency in skills taught on the tour like comparing unit prices, reading food labels, identifying whole grain products, and purchasing fruits and vegetables on a budget. Facilitators were highly satisfied with the Shopping Matters guide, with 84% indicating the guide was very helpful for facilitating their tour. A more detailed discussion of the participant, facilitator, and applicant data follows.
Assessment instrument Used? no
Use Restrictions: May not copy.
Reviewers Comments: Shopping Matters for Adults is a guide to help educators lead a tour of a grocery store. It’s part of national nonprofit Share Our Strength’s Cooking Matters program. The guide helps educators teach about budgeting, reading food labels, finding whole grains, comparing unit prices, and buying produce. The information presented in this facilitator guide is research-based and current. It is written at a proper level for adults and contains helpful graphics.

The guide is organized and easy to follow. It starts with information on how to plan a grocery store tour, including choosing a store, recruiting participants, encouraging participation, addressing barriers to participation, and choosing a date and time. The next section gives group facilitation tips such as example questions, discussion ideas, talking points, and activities to help reinforce messages. The guide also includes resources and checklists for the facilitator, and handouts and recipes for the group. All of the recipes are low-cost and consistent with the 2010 Dietary Guidelines for Americans. Each includes the Nutrition Facts panel, serving size, and recipe yield.

Some additional materials may be needed to conduct the activities, including name tags, pens, and clipboards.

Contact the Distributor:
    Distributor: Share our Strength
    Mail: 1730 M St. NW Suite 700
Washington, DC 20036
    Phone: 202-478-6540
    Ordering: Interested facilitators are asked to sign up on the website and attend a 30min web training before ordering. Materials available include: facilitator guide, participant handout, recipe packets and incentives (calculator and reusable grocery bag).
    Order URL:Web Address
    Cost: 0.00 per guide
    Avail. in Qty: Yes

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