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About the Food and Nutrition Information Center

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Title:Maximizing the Message: Helping Moms and Kids Make Healthier Food Choices
Alt. Title:Core Nutrition Messages
Pub. date: January 2009
Includes: Guidebook, core nutrition messages, supporting content, implementation guidance, PowerPoint and PDF summary, flyer
Audience: Parents, Children, Mothers
Language: English
Description:Maximizing the Message: Helping Moms and Kids Make Healthier Food Choices" includes 16 audience-tested nutrition messages and supporting content that address important dietary behaviors influencing the health of low-income mothers and children.
Funding Source: United States Department of Agriculture, Food and Nutrition Service
Developer: United States Department of Agriculture, Food and Nutrition Service
Length: 36 pages (complete guidebook)
Pilot Testing: The audience-focused approach included input from program stakeholders and the target audiences via focus group testing. A Core Nutrition Messages Workgroup with experts in nutrition education, communications, and FNS programs made recommendations regarding the behavioral focus, target audience, concepts, and scope of the core messages and supporting content.

Thirty focus groups were held in eight States between December 2007 and July 2008 to guide the development of messages and supporting content and to test final products.

A detailed report of the focus group results can be found at: (PDF 16 KB)

Assessment instrument Used? yes
Use Restrictions: May copy for educational purposes.
Reviewers Comments: Consumer-tested supporting content (e.g., bulleted tips, stories, or recipes) is provided for certain messages in the Appendices. Other materials and resources are available to assist educators in sharing information about the core messages with staff, colleagues and partners, including a flyer, a one slide summary and a ten slide summary (available on both PowerPoint and PDF). Assistance with developing an evaluation plan is provided in the guidebook.

Note: The Guidebook is no longer available to be ordered from the SNAP Outreach and Nutrition Education Materials Ordering Center.

View/download files: 
Core Nutrition Messages:
Guidebook (PDF 64 KB):
Contact the Distributor:
    Distributor: United States Department of Agriculture, Food and Nutrition Service
    Mail: 3101 Park Center Drive
Alexandria, VA 22302
    Cost: 0.00 per Guidebook
    Avail. in Qty: Yes

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