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About the Food and Nutrition Information Center

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Title:Shopping Smarts
Alt. Title:Food Basics: Shopping Smarts
Pub. date: 2007
Includes: DVD-R, also available as VHS
Audience: Adults
Language: English and Spanish both included on one DVD.
Description:Food shopping doesn’t have to be a tedious task. This video shows how, with a little planning, it’s easy to whip through the supermarket, save money, and have ingredients for a week’s worth of nutritious meals. Participants will learn how to use coupons wisely, determine the best value by using unit pricing and avoid temptation.

"Shopping Smarts" Fun is a single DVD, but is also available as part of the 5-part series, Food Basics. Food Basics also includes Food Safety, Family Fun, At Home in the Kitchen, and Recipes Made Easy. This title was developed specifically for adult nutrition education for WIC and Extension programs.

Funding Source: Discovery Education
Organization: Discovery Education
Length: 10 minutes
Pilot Testing: This series is used in several State Departments of Health and was developed with a state WIC program.
Assessment instrument Used? yes
Use Restrictions: May not copy.
Reviewers Comments: This video teaches how to make supermarket shopping less stressful, even when shopping with children. Important concepts, such as meal planning and budgeting are reviewed. Participants are encouraged to make a list before heading to the store using their coupons and taking advantages of store sales. At the grocery store, they are taught to compare prices, buy in bulk when appropriate, look for the freshest and least expensive fruits and vegetables and select the right meat and fish for their family.

During the video, some brands are visible or identifiable in the store. The prices of the items may not reflect current prices at the supermarket based on region and time of the year. This video would be great as a part of a class for adults, parents or caregivers who are the primary food purchasers in a household. It would work well when followed by a discussion of the concepts and tips provided in the video.

Borrow it from the National Agricultural Library (NAL)
SNAP staff/SNAP-Ed providers can borrow materials from NAL through interlibrary loan.
    NAL Call No.: DVD no. 131
    Go to Request Library Materials
Contact the Distributor:
    Distributor: Discovery Education
    Contact: Katie Derfiny
    Mail: 1560 Sherman Avenue, Suite 100
Evanston, IL 60201
    Phone: 800-323-9084
    Ordering: Educators can order by phone or online at
    Order URL:
    Cost: 59.95 per DVD or VHS
    Avail. in Qty: Yes
    Bulkrate:10 or more copies at 15% off and free shipping

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