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Title:Champions for Change
Pub. date: 2008, updated 2014
Includes: Web site
Audience: Parents, Hispanic
Language: English, Spanish
Description:CDPH's Network for a Healthy California has partnered with more than 200 organizations statewide to create Champions for Change, a social marketing campaign designed promote fruit and vegetable consumption, physical activity and food security, with the goal of preventing obesity and other chronic diseases. This campaign is a recreation of the former California 5 a Day Campaign, and now reflects the new federal guidelines for health, including Dietary Guidelines for Americans and MyPyramid. The campaign is delivered through media outlets, including television and outdoor bilingual advertisements and an interactive web site. The review refers to the web site only.
Funding Source: USDA Food Stamp Program through the Network for a Healthy California
Details
Organization: Network for a Healthy California
Mail: info@cachampionsforchange.net
Reviewers Comments: The Champions for Change Web site encourages healthy eating and active living in families and communities. It targets low income mothers, because of the key role moms play in their families' health. Although some local events and California contacts are provided, most of the information is not state specific and could be applicable nationwide. It may be used by a food stamp nutrition educator as a teaching aid or as a follow up resource and source of additional information for participants.

The web site is divided into sections by clearly visible tabs across the top of the screen. The 'Be a Champion' section highlights real moms and their successes in their families and their communities. It is empowering and inspiring and allows participants to see and read about people like them who have made a difference. The 'My Kitchen' section provides information about the benefits of fruits and vegetables, how many are needed, and tips to encourage families to eat more of them. There are also enticing breakfast, lunch, dinner, dessert, and snack recipes available as high quality PDFs, with colorful photographs and nutrition information for each item included on the PDF page.

The 'Be Active' section reviews the importance and types of physical activity and provides advice for fitting it into a busy schedule. Reasons to speak up for community change and explanations on how to make healthy community changes are available in the 'Our Community' section. This section also features information about local community events. The events listed may not be up to date. Finally, additional resources and information about food assistance programs, additional tips, recipes and more supporting material are available in the 'Resources' section.

Each of the pages incorporate helpful hints, tips and some related links to outside sources on the right side of the page. All of the support materials (also available on the right side on some of the pages) are only available in PDF format. The overall design of the site is eye catching, and the pages have clear navigation. There is a site map and a search tool available. The entire Champions for Change Web site is available in Spanish, with a link in the top right hand corner to the Spanish version of each page.

Availability
View/download files: 
Link to web site: http://www.cachampionsforchange.net/
Contact the Distributor:
    Distributor: California Department of Public Health, The Cancer Prevention and Nutrition Section
    Mail: 1616 Capitol Avenue, Suite 74.516, MS 7204
Sacramento, CA 95814
    Phone: (916) 449-5400
    Fax: (916) 449-5414
    Ordering: For Materials Call: (888-328-3483)
    Order URL:https://web3.kpcorp.com/v2/com/mod/stdoe/entry.asp
    Avail. in Qty: No

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