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Title:F&V Express Bites
Pub. date: 2005
Includes: Interactive Web site
Audience: Adults, Children
Language: English
Description:This is a Stages of Change Theory-based web site, designed to help young adults increase fruit and vegetable intake behaviors. The site has separate tracks for fruits and vegetables and for men and women, and then is further tracked based on the viewer’s current “stage”. Included are self assessments, basic information on the benefits of fruits and vegetables, practical and applicable tips for increasing intake and incorporating them into recipes and daily menus, quizzes with pop-up answers, recipes, and 8 short video/movie clips.

The F&V Express Bites Web site was developed by Amanda Park. Ms. Park was assisted by Adrienne White from the University of Maine, Barbara Lohse from the Pennsylvania State University, Goeffrey Greene from the University of Rhode Island, Sharon Hoerr from Michigan State University, Kendra Kattelmann from South Dakota State University, Mary Jane Oakland from Iowa State University, Linda Boeckner from the University of Nebraska, Karen Kritsch from the University of Wisconsin-Madison and Susan Nitzke from the University of Wisconsin-Madison.

Funding Source: Graduate student research thesis in cooperation with NC219 and USDA, Cooperative Extension
Developer: Amanda Park
Organization: University of Wisconsin-Madison
Phone: 608-262-3427
Pilot Testing: A randomized, treatment/control study was conducted with Pre-Post and 1-2 month follow-up assessments of trans-theoretical model variables among 96 subjects from 4 states (WI, NE, ME, SD). 30-60 days post website viewing, the intervention group had significantly shifted from Pre-action to Action or Maintenance Stages of Change with respect to vegetable intake while no such shifts were exhibited by the control group that viewed a website with similar content derived from 5-A-Day materials. Positive shifts in Stage of Change for fruit were seen for both the treatment and control groups (p<0.05).
Use Restrictions: May copy for educational purposes.
Reviewers Comments: This Web site is designed to increase fruit and vegetable intake of young adults using a Stages of Change Theory approach. This Web site can effective be used as a stand alone tool. Brightly colored, with numerous images of delicious fruits and vegetables, the website is designed in a generic and less bold, less striking style, and thus may work with audiences beyond a young adult audience.

Of note, the Web site increases the recommended servings for men to 6 (6 is stated initially but as one moves through some of the pages, it adds up to 6½ servings/cups) and for women 5 (5 is initially stated, but becomes 5 1/2). Graphics and most photographic images vary from excellent quality to some that are less clear and sometimes pixilated. Animated graphics and pop-up answer boxes from the assessments and quizzes add variety and increase interest.

From a design standpoint, the Web site could benefit from a site map, more introductory and background information for use of the site, and more navigation guidance to aid the viewer through the program. It is not designed for easy review of previous sections or content. Eight interesting and contemporary video clips (these include young couples who have children in a supermarket parking lot, a pregnant couple, college students, guys eating at a bar, a young couple with man smoking) reflect normal activities of a young adult audience. All actors are Caucasian young adults. The video clips are very large download files (from 3 MB to over 6 MB) and the web site does not provide information for software (Real, Media Player, etc.) for viewing the clips. A copyrighted image, a (Sesame Street character), was also noted.

Information, including tip sheets and recipes are not formatted for printing/handouts. Recipes will appeal to a young adult audience. Recipes do not include nutritional information. Nutritional analysis and options for healthier modifications, such as low fat milk, whole grains, or ideas for reducing sodium are not included. An educator could supplement this curriculum through the addition of these concepts. This Web site could be useful in a one-on-one setting with a young adult client or as a take home activity with discussion and questions after visiting the site.

View/download files: 
Web site:
Contact the Distributor:
    Distributor: Susan Nitzke, University of Wisconsin-Madison
    Contact: Susan Nitzke
    Mail: Nutritional Sciences, 1415 Linden Drive
Madison, WI 53706
    Phone: (608) 262-1692
    Avail. in Qty: No

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