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Title:Pick a Better Snack™ & ACT lessons and social marketing campaign
Pub. date: 1999, 2003, 2007, 2012
Edition: 2007, 2012
Includes: Lesson plans and various other components available online.
Audience: Children, Elementary School Children (K-5), Families of Elementary School Children
Language: English; some components are in Spanish
Description:The Iowa Nutrition Network's social marketing campaign, Pick a Better Snack & ACT (PABS), was created to promote the consumption of fruits and vegetables by marketing them as an attractive alternative to less healthy snacks. PABS classroom lessons are available online (four per month) for elementary grades K-5.Additional lessons are available in the archive including: physical activity, Eat Smart Play Hard, My Pyramid, and the Color Way. The Iowa Nutrition Network website also features coordinating lessons.
Funding Source: SNAP-Ed and Team Nutrition Program
Developer: Iowa Nutrition Network
Phone: (515) 281-7096
Readability: 3rd Grade
Assessment Method: Flesch-Kincaid
Pilot Testing: Formative research and message development occurred in 1999 and 2000. A process evaluation was conducted in 2001. Classroom education impact is evaluated annually with pre-post student surveys and teacher feedback. Elementary teachers reviewed the lessons for age appropriateness in 2006. In 2007, an outside evaluator observed classroom education and conducted interviews with the nutrition educators.

Youth and parent surveys have undergone psychometric testing including: face validity; internal consistency using Cronbach's alpha, test pre-test (external) reliability verified by pre/post comparisons; and construct validity using factor analysis (2008).

Assessment instrument Used? yes
Use Restrictions: May copy for educational purposes.
Reviewers Comments: The school based kit, 'Pick a better snack & Act', emphasizes multiple activities for children and includes three lesson plans for each month from September to May. There is one lesson each for grades K-1, 2-3, and 4-5. The monthly lessons each focus on two fruits, two vegetables, and physical activity. All of the lessons are available on the Web site. Also included as a part of the campaign are:
  • Parents Newsletters, (English and Spanish)
  • Youth Bingo Cards (grades K-3): one for each month from September to August (English and Spanish)
  • Youth Scorecards (grades 4-5) (English Only)

The Bingo cards include three snack ideas for each fruit and vegetable serving, along with serving size information, and tips on selection and storage. The card also provides seasonally appropriate physical activity suggestions. All available resources are not required to complete the program.

View/download files: 
Link to lessons (HTML):
Contact the Distributor:
    Distributor: Iowa Nutrition Network
    Contact: Christine Hradek
    Mail: 321 E. 12th Street
Des Moines, IA 50319
    Phone: 515-281-7096
    Order URL:
    Cost: 0.00 per
    Avail. in Qty: No

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