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Title:Eat Healthy, Eat Breakfast
Alt. Title:A Behavior Change Campaign
Pub. date: 2001
Includes: The kit includes letters, flyers, surveys, contests, press releases, reports, lesson, transparencies, newsletter articles, brochures, posters, CD.
Audience: Parents, Children, Middle School, High School, Students
Language: English
Description:The Eat Healthy. Eat Breakfast. A Behavior Change Campaign kit was developed using social marketing principles and uses results from the Clinton, Eaton, and Ingham County Eat Healthy. Eat Breakfast. Campaign conducted in Michigan in 2001. The kit provides communities with time saving Grab-n-Go ideas and behavior change interventions to increase breakfast eating among 11-15 year olds. The ready to use interventions are intended to improve learning and achieve student goals. All kit components are available on the Web site.
Funding Source: USDA Food and Nutrition Services, Michigan Family Independence Agency, and Michigan State University Extension.
Developer: Deb Grischke and Amy Malow, Michigan State University Cooperative Extension
Pilot Testing: Community and University researchers conducted qualitative and quantitative formative research in Clinton, Eaton, and Ingham Counties in Michigan in the summer of 2000. Demonstrated 12% behavior change and 74% awareness in target populations.
Assessment instrument Used? yes
Use Restrictions: May copy for educational purposes.
Reviewers Comments: The kit and evaluation may be useful for child health advocates to justify initiation or maintenance of a campaign to promote breakfast eating among children. The report, Michigan Tri-County Campaign Gets Results!, details the campaign’s success and statistics in this report may be used in proposals by groups seeking funding.

The kit is well organized, attractive and colorful but the strongest feature of the kit is the large number of detailed interventions provided which increase the opportunities for behavior change and a successful campaign. As a result of the number of items provided, a possible drawback may be the many “loose” materials in each folder which might increase the likelihood of materials getting lost.

The first folder “Introduction” comes with an Idea Guide listing steps to organize a campaign and background information on the principles of social marketing and how they can be applied to build community capacity. The second folder “School Interventions” provides alternative breakfast serving methods, PA announcements, and classroom lessons. Folder three “Community Interventions” includes activities such as grocery store events, a Grab-n-Go breakfast carnival, and a cookbook contest. The fourth folder provides “Media Interventions” such as press releases, key breakfast messages, clip art, and Public Service Announcements. The fifth folder “Resources” provides items such as a campaign computer CD, Breakfast Bonanza flyers, drop-in newsletter articles, Rethink Your Drink flyers, school breakfast brochures, and campaign posters. Also included are reinforcement items and ordering information.

For a successful campaign it is recommended that all three interventions be undertaken: school, community and media and that the materials in the resources folder be used in the three intervention approaches. There is a campaign evaluation tool included in the kit.

The education lesson that is included in the folder, School Interventions, contains five activities and one optional activity with a total estimated time of 45 minutes to complete the lesson. Activities include a discussion on the benefits, barriers and solutions to eating breakfast, and healthy breakfast menu planning.

The “School Interventions” such as the breakfast clubs and bag breakfast are not only innovative activities but they involve parents and other caretakers, thus promoting breakfast eating as a family affair.

With only one lesson included in the kit, educators are encouraged to use this as a supplement to health lessons taught in the classroom to capitalize on the momentum that may be generated by campaign efforts.

Note:Resource is no longer available online, however it can still be checked out from the NAL stacks.

Borrow it from the National Agricultural Library (NAL)
SNAP staff/SNAP-Ed providers can borrow materials from NAL through interlibrary loan.
    NAL Call No.: Kit no. 410
    Go to Request Library Materials
Contact the Distributor:
    Distributor: Michigan State University Cooperative Extension
    Contact: R. Paul McConaughy
    Mail: Children, Youth, Families and Communities, Michigan State University Extension
East Lansing, MI 48824
    Phone: (517) 432-5123
    Fax: (517) 353-6343
    Cost: 0.00 per
    Avail. in Qty: No

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