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Title:Radio Nutrición: A Program for Nutrition Education with the Hispanic Community
Alt. Title:National Social Marketing Project for Farm workers: Radio Nutrición:
Pub. date: 1996
Includes: 6 audiocassettes, 1 bilingual service provider guide, binder
Audience: Pregnant/breastfeeding, Hispanic
Language: English, Spanish
Description:Contains four radio mini-dramas, one public service announcement, and recorded radio talk shows. Topics addressed include diabetes, heart disease, pregnancy, and smart shopping with an emphasis on the utilization of nutrition-related services (i.e., WIC, Food Stamps). The guide discusses the use of social marketing and its use in radio, audience analysis findings, and background information on "radio novelas". It also has information on how to use the kit, program marketing, a pre/post broadcast survey, focus group discussion guide and questions, and the novela scripts.
Funding Source: Office of Community Services, Administration for Children and Families, US Department of Health and Human Services
Developer: Association of Farmworker Opportunity Programs
Phone: (703) 528-4141
Pilot Testing: Pilot tested with Hispanic farm workers in Fresno, CA using pre- and post-broadcast surveys. Post-broadcast focus group discussions held with farm worker radio listeners. A brief description of these results are listed in the discussion guide.
Use Restrictions: Copyright protected
Reviewers Comments: Voices on tape are clear and conversational. Materials are designed specifically for the target audience. Emphasizes the need to define one's target audience before beginning a program. Survey mainly addresses knowledge and access to nutrition information. It does not include other assessments of behavior change. Some questions (i.e., #3) may be specific to certain regions. The authors designed the focus group questions to capture program outcomes. However, questions do not truly address behavior change and pertain more to satisfaction with the program. Questions are not always open-ended.
Borrow it from the National Agricultural Library (NAL)
SNAP staff/SNAP-Ed providers can borrow materials from NAL through interlibrary loan.
    NAL Call No.: Audiocassette no.501
    Go to Request Library Materials
Contact the Distributor:
    Distributor: Association of Farmworker Opportunity Programs
    Mail: AFOP - Publications, 4350 North Fairfax Drive, Suite 410
Arlington, VA 22203
    Phone: (703) 528-4141
    Fax: (703) 528-4145
    Ordering: Web Site:
    Cost: 50.00 per kit
    Avail. in Qty: No

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